We just came back from a week at the Leading Real Estate Companies of the World’s annual conference in Vegas. It was full of flashy technology, every wiz bang gadget you could imagine.
Realtors buzzed around on their phones rushing to sessions between the constant bling of the slot machines. And then the final session with Matthew Shadbolt, Director of Real Estate Products at The New York Times, made us all think and slow down a bit as he dove deep and explained a movement called the "slow web."
Although we may not know it, as Matthew explained, Americans are beginning to crave a slow web experience.
In a world where we can’t put down our phones or even turn them off without fear of an explosion occurring when we turn them back on, the essence of time and quiet have become luxury commodities, Matthew explained.
No longer do we have to remember the facts, figures and stories but only to remember how to find them. The casual conversations of today usually don’t happen in the room where we sit. In fact, Matthew mentioned a growing epidemic of loneliness. It seems the more connected we become, the lonelier we are. Our self-worth is determined by the number of LIKES on our Facebook posts.
So what does this mean?
Even if you don’t see it, the shift IS happening. People are finding less comfort in the hyper speed of today's popular web. We’re seeking content that doesn’t shout at us, or follow us around, but is more accurate with fewer results. We want specific information when WE need it. Timeliness. We desire an experience, a story, something crafted just for us.
The idea is not about going slower - responsiveness is still imperative. It's enjoying skillfully built things, knowing there was time, investment, thought and energy put into it over a long period to make it a reality. Demand for this is increasing.
So when you blog, post, tweet, pin, email, answer your phone and the text that comes in while you’re talking, remember to slow down. It’s no longer about the quantity and how often it’s refreshed. It’s about the quality, the timeliness, the moderation, and the rhythm in which it’s all done.
So take a deep breath. Take off your shoes, put down your phone, and think. Thanks for lifting our heads from our machines, Matthew.