Welcome to 2015. We at Intero have so much planned for this year and we’re wasting no time rolling things out.
First up - we’re excited about the new design and brand campaign around our company website and our completely reworked Intero blog.
We’d like to take a moment to explain what we did and why.
Intero was born and bred in Silicon Valley. From our founders who grew up here as childhood friends to each and every one of us who work and live here - Intero embodies the Silicon Valley ideal and ethos. We live and breathe it daily as professionals and as residents.
As a result, we have a deep understanding of what draws people to live here and what sorts of homes they need to satisfy their lifestyle. What better way to express this than our highly trafficked corporate website and the new WE GET YOU message that strongly taps into the heart and soul of the Intero brand.
Be on the lookout for a greater display of this campaign as we move further into 2015.
It’s hard to believe we launched the first Intero blog almost seven years ago. Since then, we’ve published and distributed well over 1,000 articles.
We wanted to kick off 2015 with a change not only in design but also in our overall content strategy, which is why today we’re unveiling the new Intero blog, The Reserve.
The Reserve is about harnessing the strengths of our most popular posts and writers and getting more focused on content created for agents and brokers. We’ll cover the big issues affecting the real estate market, the luxury market, technology and inspiration for leadership and business.
The Reserve pulls all of these topics into one place and streamlines our email subscription.
We’re excited to ring in the New Year with a fresh approach and new campaign. And we couldn’t be happier to have you join us.