Cool Apps: Sincerely Ink Makes Business Holiday Cards a Snap

It's that time of year when things get super hectic because in addition to our normal responsibilities and deadlines, we're trying really hard to reach out to friends, family, clients and colleagues to show them we're thinking about them. Why not make your holiday cards a process so easy this year that you'll actually get it done early? That's the gist of Sincerely Ink, an app for iPhone and Android that lets you create and send cards right from your iPhone, Android or iPad. How it works:

  • Download the app from iTunes or the Android App store.
  • Browse through the library of photo cards and illustrated designs.
  • Customize your cards with photos and/or text on the front and back.
  • Import addresses right from your phone's contact list.
  • Once you're finished, Simply Ink sends your cards for you.

The app is free to download and use, and the cards cost $1.69 each, including postage. Simply Ink prints on a thick 5X7 postcard.

The app takes on a lot of the heavy lifting of sending holiday cards to clients. It removes your trip to the store to find cards, time printing addresses on envelopes, buying stamps and a trip back to the post office to drop them off.

Holiday cards are a good old-fashioned business technique. Clients like to hear from you, and it can help to keep you in their memories and lead to word-of-mouth referrals. If business holiday cards are something you already do, you can give yourself back some time and try it out with a dozen or so clients using this cool app.

It's all about referrals in real estate. And in a world in which most of our correspondence is digital, a tangible card tends to stand out. This year, you can create and send your cards right from your phone or iPad. Happy Holidays!