With 500 million registered users, it's difficult to dismiss the power of Facebook for reaching new customers and building business online. But not everyone has the know-how or the budget to build a compelling business page on Facebook. Enter Pagemodo (formerly Fanbuilders), a marketing tool that enables small business owners to design their own custom Facebook pages using the company's Pagebuilder product, free of charge. To date, the service has published more than 100,000 custom Facebook pages to more than 60,000 small businesses, according to a recent TechCrunch article. How does it work? Pagebuilder walks you through the process every step of the way. You can choose from a variety of templates, change backgrounds, place images, videos and copy all without having a single design skill under your belt. But you also won't end up with a product that looks like a DIY web page. The company offers a free version for personal branding (perfect for real estate agents!), and a tiered pricing menu that adds features along the way ranging from $9 per month to $59 per month. If there's one app you check out this year, this is it. Pagemodo makes it so dead simple to get your professional page up and running on Facebook – enabling you to save your energy for the hard part, which is figuring out the best way to build and cultivate your network for your real estate business. Having a professional-looking Facebook page will help you keep your personal brand intact and focus your Facebook activity from this page around your real estate clients, neighborhoods and providing all-around stellar service. Just be sure to tell everyone about it once it's up and running and encourage them to "like" the page so that they'll receive updates you send out on a regular basis. Visit pagemodo.com to give it a whirl.