If you’re using Twitter for your real estate business you’re probably constantly wondering whether what you are doing is working. Slow it down even more – how do you even figure out whether your efforts are working? The end goal of course is always to build business. Twitter is great at helping agents cultivate those relationships and reputation that help to do that. But measuring your success on this platform is more than just counting followers. It’s about social influence. Enter Klout – a tool that helps you measure social influence on Twitter. And what does social influence have to do with selling real estate? It all comes back to that ever-so-delicate online reputation. You need to build it. You need to maintain it. Klout gives you insight as to what your influence is within your Twitter network. You may only have 50 followers, but be considered an influencer or thought leader because of the way they interact with you and your content online. Klout collects data about the content you create, how people interact with that content and the size and composition of their networks. This data helps you to see the impact of your updates, links and recommendations across your network. Get retweeted a lot? Klout considers that and feeds back influence measurement using that statistic. Or maybe you’re always adding links to your blog posts on Twitter but no one is clicking on them. Klout would consider that as well. The service creates a Klout Score for users that can range from 0 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses more than 25 variables to measure three areas it sees as important in calculating influence: True Reach, Amplification Probability and Network Score. True Reach tells you just that – it looks at your engaged followers versus spam bots and dead accounts. Amplification Probability is the likelihood that messages will generate retweets or spark a conversation. Network Score measures the influence of your followers. You can get your basic Klout score just by entering your Twitter handle at Klout.com. Once you get a Klout score, you can see what kind of network you have – engaged or not engaged and whether you need to make adjustments like remove some of the spam bot accounts that are following you, or change the way you share articles and other links. There’s really no point in continuing to spend time on Twitter if you have no idea whether you’re heading in the right direction, building your reputation and increasing your sphere of influence. Give Klout a try and see where you stand.