In real estate, the most important three words are LOCATION, LOCATION, LOCATION! This is true for your clients and where they find their homes and it's true in the way that you do your business -- how many times have you heard the word "hyperlocal" in the past couple of years? In the realm of social/mobile media, location is the name of the game, as well. FourSquare. GoWalla. Yelp! Google Latitude … each of these applications is taking advantage of the hottest trend on the social media block.
Well, now there's a new player, and this one could have some pretty nifty uses for REALTORS, not to mention lots of other folks.
People, I invite you to Share My Map.
ShareMyMap is a social network paired with a geo-location service. It allows you to create communities based on whatever geographic information is of interest to you. Do you want to make a map of the best restaurants in San Diego? Places where you've been on your World Cup trip to South Africa? Or even new home communities in your local market area? See where I'm going with this?
You can make a map of anything you like. Be as broad in scope or pinpointed as you want.
More than just that, though, the service is interactive, so members who are looking for the information you've posted can rate or review places they've been, and add other feedback, as well.
Whatever sort of local expertise you'd like to promote, you can enhance with an interactive map on ShareMyMap. If you use your creative noodle just a little bit, you'll see that there are some strong possibilities here.
Now, if you'll excuse me, I'm going to seek out the best running trails in my town. What will you look for?