When you stop to think about it, mobile technology is pretty amazing. The things that we can do with our phones these days are truly mind-boggling. Communication is faster and more efficient. Mobile applications allow us to run our businesses from the palms of our hands. We have access to pretty much anything at anytime. Like I said, amazing.
So, aside from the obvious things like email, access to social media outlets, and other glaringly-business-oriented applications, how can these little powerhouses best be used to benefit our businesses?
One of the most interesting uses I’ve seen is with QIK, a mobile video and live streaming application that can be used on more than 140 different phones. QIK allows you to record video on the fly. It lets you do it wirelessly. It lets you stream events with people as they’re happening.
“That’s cool and all, but how could I use that for my business?” you might ask.
Here’s one way: have you ever had clients whom you were helping to relocate? They arrange trips to see homes, you schedule as many showings into one weekend as is humanly possible, and they feel pressured to buy something, even though they might not have found *the* house, simply because they’re there. With QIK, if there’s a home that they’d like to see, you can arrange a showing...and live stream it to them, no matter where they are.
QIK could be used to do virtual tours for homes. It could be used in the great wide world of hyperlocal marketing, allowing you to capture video of interesting happenings in your market area. You could even use QIK to record VLOGs, which can be automatically uploaded to YouTube, Facebook, or your blogs hosted on WordPress, Blogger, Tumblr, and many others.
With a little creativity, a simple little tool like QIK could really be a game-changer for your business. How do you think you might use it?