We’ve talked a lot about the value in promoting yourself with online videos, or video blogging. It’s a great way for people to get to know you, another way for you to express yourself or show your personality. Like anything else we do online, though, having the ability to track how successful something is, is a powerful thing. There are lots of analytics packages available for your blog, but now there’s something that is made specifically for tracking the effectiveness of your video postings.
Enter the world of TubeMogul.
TubeMogul is the first service of its kind. It aggregates data from multiple video-viewing sites, such as YouTube or Vimeo, and gives you a better understanding of which sites are the most effective, where your viewers are located and how often your videos are being watched.
With TubeMogul, you’ll know where your efforts are succeeding, and where they’re not. And the service generates easy-to-follow reports that can be shared with partners or coworkers, so you’ll all know where to focus your attentions. You’ll get to know your viewer base better, so you can create more targeted videos and provide content that’s relevant to them.
Another great benefit of using a service like TubeMogul is that you can host all of your videos there, and with its universal uploader, it will post your videos to LOTS of sites, not just to YouTube, which saves you time (and that’s always a good thing).
One upload. Distribution Web-wide. Easy-to-understand results. TubeMogul. It might just become one of your most indispensable tools.