One of the greatest challenges in our industry -- or any industry, for that matter -- is how to set ourselves apart from the pack. How can we make our websites, blogs and online engagement rise to the top and really stand out? Sure, you could add Widget A and Shiny Object B, but would that really offer anything of value to your customers? Probably not.
One of the greatest benefits to getting involved in social media is engaging your customers. Letting them get to know what you stand for, what your credentials are ... you want them to get to know YOU.
A really interesting way to show the real you is to post video blog posts, or VLOGs. Your customers can see you and hear your voice. You can be yourself, and that’s what social media is all about. You don’t need any fancy equipment, just a webcam will do. There are several applications available to help your production efforts, but one of the best and easiest is SCREENR.
With SCREENR, there is nothing to download. Nothing! All you need is to log in to the site with your Twitter username and password. Once you’ve done that, simply click “start” and you’re off to the races.
Talk about experiences with customers. Talk about what’s going on in your community. Ask questions. Get involved. With SCREENR, it couldn’t be easier, and you don’t actually have to write, which is one of the greatest hurdles for people who’re attempting to start a blog.
One of the greatest benefits, too, is that videos can be uploaded to YouTube with a simple click. Did you know that YouTube is second only to Google as the world’s biggest search engine?
SCREENR is absolutely free. Videos can be sent directly to your Twitter feed, so people who are following you will know immediately when you’ve posted something new. You can embed the videos directly into your website -- nothing more complicated than copy & paste -- so your content is centralized.
Give your customers and friends great content. Interesting content. Give them you. With SCREENR, it couldn’t be easier.